Why now is the time to start a small business
As many of us grasp with the idea of unemployment, some of us will find jobs, some of us will change careers, and others - the few, the proud, the brave - will start a new business.
There may not be a better time than now to start a new business. The world is in a state of flux that we have not seen since the 60s or maybe even beyond. The entire world is dealing with the fallout of a global pandemic, economies are sputtering, cash flow has slowed, and jobs are being eliminated left and right. Civil rights movements for racial equality are once again on the frontlines. The world powers are increasingly tense with all of these issues as well and politics are highly polarized. If you have somehow maintained employment and good health throughout this year (2020) so far, then pat yourself on the back my friend… and this article may not be for you. For everyone else, the time is now! It may seem daunting and foolish, but now is the time to pull that napkin with your dream scribbled on it out of your pocket and make it happen.
What is one of the biggest reasons you have not done something new or challenging in years past? Because it would be too hard. Because it would be too inconvenient on your lifestyle or family. Because it would be too radical. Because it would lead to an uncertain fate. Let’s examine these reasons for not moving forward.
Your list of reasons to not start a new business doesn’t make sense anymore. 2020 has been hard. 2020 has inconvenienced your lifestyle and family. 2020 has challenged your thinking, your morals, your stance on everything. And let’s face it, 2020 ain’t over yet bud.
2020 has changed your plans, but 2020 can’t steal your dreams. You can take back control of at least one thing in these “uncertain times” by attacking your goals like never before. And here is why NOW is the time more than ever. Everyone is feeling some type of way right now. For better or for worse, we have all been faced with challenges this year and this has affected everyone’s thinking - whether they see it or not yet. When the world turns the corner around all of 2020’s bullshit (hopefully for the better,) brands, businesses, entertainment, doctors, lawyers, police, generation xyz, PEOPLE, will have a new outlook on how they approach everything. Seize the opportunity to be one of the new businesses that people flock to as they try new things. People are shifting their thoughts and shopping habits. Businesses are closing left and right, which is sad for many of us (my favorite bar is no more as of yesterday) but, this may provide an opportunity for you as well.
In short, prepare your dreams now for when this is all over. Pave the groundwork for your dreams now so that when the pandemic dissipates and economies make a comeback, you are there to embrace your new customers/life/clients/etc. Craft your business now, while everyone’s thoughts are malleable and in a state of flux. Do the work you were scared to do before and do it before the world wakes up to a new horizon.