When coffee grounds come in contact with hot water, something special happens…

During my time at Thrive Farmers, I had the pleasure of brainstorming a new product from concept to creation. Very fresh coffee grounds will bubble up like a volcano when hot water is poured over them. Thus, we named the product line of small-batch, made to order, super fresh, coffee “Bloom.” I was tasked with researching, crafting, and sourcing a unique set of packaging to stand out from the competition. The product needed to speak to the elite quality of the beans, the freshness of the product, and make a nod to the true artisans behind each batch ie the farmers.