Elevating fast food coffee
Chick-Fil-A was in search of a better cup of coffee. The team at Design Coup and I worked with our client, Thrive Farmers Coffee, to pitch a ten million dollar deal with the fast food giant. The relationship developed further after we went in-house at Thrive. I had the pleasure of creating and installing POS graphics in many Chick-Fil-A locations in the south east. I also sourced and art directed illustrators to created portraits of the farmers for packaging and other POS items.