Strong logos make a lasting impression.

Good or bad, logos are memorable and are often the first impression your brand makes with the consumer. Does your logo express what your business does? Is it cool enough for your tribe to flaunt fearlessly? Will anyone remember what your logo looks like in 10 minutes, 10 hours, or 10 years? My goal is always to create a strong mark that can last a lifetime - or at least a few years - without feeling dated. I also think a logo must work in black & white first, or color won’t help it. Below are a few examples of logos and marks I’ve created over the years.