SweetWater Brewery - independent craft beer king of the south.

Life moves at a rapid pace when you don’t float the mainstream! As one of the largest craft breweries in the southeast, marketing strategies have to remain nimble and move at lightning speed to stay ahead of the competition. Much like the hefty brews on tap, the culture at the brewery is bold, creative, and constantly evolving. Here I consistently juggled multiple projects at a time and learned how to push my creativity to the edge after a few cold ones. I’m proud to have worked for such a southeastern craft beer staple in a time of major growth. During this time, I had the honor of refreshing several of the brewery’s key brands such as IPA alongside my teammates. We also worked towards the ushering in of a new era of SweetWater marketing, elevating the brewery’s image from “local brewery” to national brand aka “big dog” status.